Staying simple and true to the product, the design features an undulating plywood forms wall and ceiling, giving a dynamic sense of space to the narrow shop in addition to providing shelving for the bread. The simple purpose of which is to cool the bread fresh out of the oven, to display it naked of packaging and ready to be portioned and sold.
Standing in firm counterpoint to the wave of the bread wall, the centre counter is conceived as a giant chopping board. Scales, crumb trays, knife holders and POS terminals each have a place on this working bench, all subsumed into the simple sales concept: chop loaf, wrap and sell.
Subtractions from the wall provide display areas for bread; the varying depths of the shelves and heights of the subtractions meticulously arranged to accommodate long baguettes, large round pagnotta, ficelle loaves and other types of bread.