Content vs design, the never-ending debate.
We have received a couple of inquiries now to lead projects primarily focused on design.
It is great to see how some businesses start valuing the transformative power of design. But we believe this is something to be discussed.
A brand’s success is not just determined by its graphic representation. Words have a great impact on a business’s success too, especially in mature or saturated markets where advertising materials are usually homogeneous.
Albeit surprising, words can create the differentiation and relevance brands need in a noisy environment.
Nonetheless, let´s emphasise something: words do not work on their own either.
Best results always arise from the combination of both, language and design. When combined meaningfully, they pave the way for evocative responses.