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Content and design work together, not separately

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Content vs design, the never-ending debate.

We have received a couple of inquiries now to lead projects primarily focused on design.

It is great to see how some businesses start valuing the transformative power of design. But we believe this is something to be discussed.

A brand’s success is not just determined by its graphic representation. Words have a great impact on a business’s success too, especially in mature or saturated markets where advertising materials are usually homogeneous.

Albeit surprising, words can create the differentiation and relevance brands need in a noisy environment.

Nonetheless, let´s emphasise something: words do not work on their own either.

Best results always arise from the combination of both, language and design. When combined meaningfully, they pave the way for evocative responses.

Billboard for Lioli Billboard for Lioli

How content and design can support each other

As previously said, designers and copywriters need each other to achieve the desired results. But why do they require one another?

Simple answer. The design is what draws the customer in, but words are the ones closing the deal.

For some designers, words are merely one detail among many within the design. For some writers, the graphic representation is irrelevant. But the truth is design without content is just something nice to look at and content without design will go unnoticed.

Designers and content writers should, therefore, work collaboratively.

Guidelines to work in a collaborative environment

As mentioned, the collaboration of the design and content writing department is essential. We understand that teamwork can be challenging at times… As a result, we have developed a set of guidelines to assist you in achieving so.

  • Communication is vital and key to the process. Make sure you share and discuss all the key points with your peers.
  • The focus should be on what is really important
  • Work as one. Successful projects require everyone involved to appreciate the value that their coworkers can bring to the table.
  • Lastly, keep it adaptable. Changes are inevitable in the business world, so ensure the content is manageable and flexible.

And with those tips, we come to an end.

With all this in mind, we just want to wish you the best of luck in your next campaigns and brand strategies. 

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If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

  • Spain
    • Barcelona
    • Castellon
  • China

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Consell de Cent 468, 2º, 08013, Barcelona (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Mayor, 74, 1º 1ª 12001, Castellón (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

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Address
Room 602-1, Block A1, No. 133, Jihua West Road, Chancheng District, Foshan (China)
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