Benefits of going digital
Firstly, digital catalogues have a greater reach than paper ones. While paper catalogues can only be supplied to a limited number of individuals due to high costs and the requirements to print in large batches, digital catalogues don’t have such restrictions.
Secondly, eCatalogues are easier and faster to promote than traditional catalogues. Wholesalers can share them online in a couple of seconds. The ease with which digital catalogues can be shared translates into increased sales.
Besides, digital catalogues are convenient and accessible. Existing and potential clients can access the catalogue from anywhere as long as they have an internet connection.
eCatalogs are a more cost-effective marketing tool too as print and distribution costs are much lower.
Another advantage is how simple they are to update and maintain. Making changes to a print catalogue can be costly and not so convenient…Small changes like price updates can be, for instance, a hassle. Nonetheless, updating information in a digital catalogue is simple, easy and fast.
Online catalogues allow business owners to embed multimedia as well. Videos and images can always improve the catalogue´s impact and efficacy.
Moreover, they are excellent tools for quickly locating products. Clients can type a keyword, product name, or product code into the smart search function and find the results in a matter of seconds.
Finally, unlike print catalogues, eCatalogues can help drive traffic to a website by allowing wholesalers to include hyperlinks to their product pages.
Not everything is nice
A digital version of your catalogue will not be able to replace your print catalogue though, as digital elements lack that sense of urgency that prints provide.
The digital catalogue should serve as an extension of the print catalogue.