Coinciding with the 2015 World Athletic Championships in Beijing, the sports brand Nike presented a new project in the capital of China, in which thousands of people will live a unique training experience. A new study of high performance with advanced technology and innovative design, all with the brand style.
The space, with 1.200 square meters, offers visitors and athletes a unique place based on infinity and transparency. Lighting, contrasts in the spaces, interactive installations, showcases illuminated with LED, two futuristic training spaces or products display areas are some of the elements which complete de design. There are also quotes and sport legends pictures to provide additional motivation, as well as latest products of Nike or resting places. All that is required to carry out a high quality training. Workout areas, with sliding mirror doors, are almost entirely black, creating a contrast against rest installations and exhibition products.
Nike shows its products like in an art gallery. These are presented in white rooms, illuminated by LEDs and carefully arranged almost floating. Thus, the sense of transparency and lightness is created in the atmosphere.