Good news for the team! Our stand design for b10 has won the German Design Award in the category Fair and Exhibition. For us is an honour to be a part of this group of amazing designers.
Launched in 2012, the German Design Award is one of the most well-respected design competitions in the world and is held in high regard well beyond professional circles. The German Design Award is the top international prize of the German Design Council. Its goal: to discover, present and honour unique design trends. Therefore, every year, top-quality entries from product and communication design are rewarded, all of which are in their own way ground-breaking in the international design landscape.
In the nomination process, panels of experts from the German Design Council invite only those products and communication design services to participate in the competition that demonstrably set themselves apart from their competitors thanks to their design quality. In each category of the German Design Award, the Winners are selected by a separate jury of experts.
The winning stand design for b10 was inspired by the work of the Korean sculptor Do Ho Suh, the stand creates the fiction of a factory. Through a rod module system lately covered with fabric, the exterior walls sketch in the air the facade of an iconic factory. This system, died in the corporate indigo blue, contrasts with the clean white of the walls and floors inside.