Evolution of print media
It is true that during the last decade, the use of digital media has increased dramatically. It has even reached a point where having an online presence is key to be cherished.
But things seem to be changing.
Since the COVID-19 outbreak, people spend more time at home, and therefore, online. This constant interaction with the digital world is causing digital fatigue. Some people, constantly faced with a flood of content, ads and notifications, have started feeling anxious and stressed by being connected and they are looking forward to do a digital detox.
The only way to escape from the digital world and still be informed is print media. That explains why print is on rebound.
Changes on people’s perception of what print actually is, is also contributing to the medium’s resurgence. People used to perceived print media as outdated. But now, they are starting to recognise the medium’s value. They are seeing how trustworthy and authentic print media is as compared to digital. If there’s anything that explains this change of perception is the increasing amount of fake news on the internet, which leave consumers second guessing if the information they read online is reliable or not.
Lastly, the increasing retention and understandability rates of printed words have also encouraged advertisers to invest in print media, contributing again to the medium resurgence.