Tools to foster loyalty and trust
We can’t deny that there are multiple tools available to assist brands build trust… but here in this blog we are just going to talk about one: branding, “the forgotten one”.
We are sure you have heard of the benefits of branding before. From its ability to boost a company’s value and distinguish it from its competition to its capability to attract (and keep) the right employees. But little is sometimes said about the impact a well-developed branding strategy could have on boosting brand trust and loyalty.
A clear brand purpose, vision, values, personality and voice along with well-defined goals could improve a brand’s image dramatically which directly correlates with an increase in trust. Higher levels of loyalty and trust, in general, could entice new customers and convince them to forgo competition.
Remember that, as mentioned before, only those brands that apart from having standing products, create a strong feeling of trust, win the battle.
From mass production to mass customisation
The change in consumer preferences explains the shift in the economy from mass production to mass customisation.
Some years ago mass production was the number one priority for most companies. They aimed at producing large badges of high-quality products at the lowest possible cost. Now, their preferences have changed dramatically. They no longer focus on the number of units produced but on how tailored those products are for their target audience. They now pay more attention to their client’s feelings than to the product itself.
The future of this trend
This trend is here to stay, so start considering alternative techniques to build brand trust like the branding strategy one as on them depends the success or failure of your business in the coming years.