Rotate to visit
the website

Brand strategy - why all companies should have one in the current landscape

Category:

Society has changed a lot during the last few years… and so has our behaviour. 

Cultural phenomena like the pandemic exhaustion or the unstable political and economic environment have changed the way we respond to brands. 

Qualities and benefits are not our priority anymore. We now value how products and services make us feel instead. In other words, we choose products based on sensibility and trust. 

Only those brands who respond to this trend and provide us with unforgettable experiences matter or are top-of-mind.

brand strategy for Marble+ brand strategy for Marble+

Tools to foster loyalty and trust

We can’t deny that there are multiple tools available to assist brands build trust… but here in this blog we are just going to talk about one: branding, “the forgotten one”.

We are sure you have heard of the benefits of branding before. From its ability to boost a company’s value and distinguish it from its competition to its capability to attract (and keep) the right employees. But little is sometimes said about the impact a well-developed branding strategy could have on boosting brand trust and loyalty.

A clear brand purpose, vision, values, personality and voice along with well-defined goals could improve a brand’s image dramatically which directly correlates with an increase in trust. Higher levels of loyalty and trust, in general, could entice new customers and convince them to forgo competition. 

Remember that, as mentioned before, only those brands that apart from having standing products, create a strong feeling of trust, win the battle. 

From mass production to mass customisation

The change in consumer preferences explains the shift in the economy from mass production to mass customisation. 

Some years ago mass production was the number one priority for most companies. They aimed at producing large badges of high-quality products at the lowest possible cost. Now, their preferences have changed dramatically. They no longer focus on the number of units produced but on how tailored those products are for their target audience. They now pay more attention to their client’s feelings than to the product itself. 

The future of this trend

This trend is here to stay, so start considering alternative techniques to build brand trust like the branding strategy one as on them depends the success or failure of your business in the coming years. 

Related post

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

  • Spain
    • Barcelona
    • Castellon
  • China

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Consell de Cent 468, 2º, 08013, Barcelona (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Mayor, 74, 1º 1ª 12001, Castellón (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Room 602-1, Block A1, No. 133, Jihua West Road, Chancheng District, Foshan (China)
WeChat