Brand strategy for b10

Working on their new visual identity we get inspired by water. Thinking about “water” as colour and on the other hand using the freshness and vitality of water. Starting from the basis of the aseptic and classic character of the new b10, the main and only element of the logo was a particular typography that remains between a classic and an ornamental serif that also has organic lines that remind us the movement of the water. The result brings together a minimalist, modern and typographic logo with an indigo blue as the main colour that contrasts with white.

Based on that aim of going from local to global, we started with a renaming process for the company where finally the brand “Baños 10” was adapted to a more language-friendly: “b10”. We decided to reduce the brand´s elements to essential obtaining the new 3-character name that makes an easier pronunciation in any language by removing the Spanish “ñ” from the naming.

The design was recognized by Cevisama’s organization and we received the second award as the best interior design of the fair. After, this stand was also a winner design at the prestigious German Design Award 2018 in the category Fair and Exhibitions.