Design direction for Durstone

The ceramic tile company relied on us to consolidate and establish their visual identity and reflect it with coherence to all their design applications. Durstone has strong values in innovation, quality and design as an added value. We worked on its brand renewal inspired by minimalism using pure whites and fool blacks. Keeping it simple and clean.

When Durstone decided to launch its new wall tiles brand, Q, we assumed the design direction of the project developing the brand identity, all the campaigns and also designing their tile product, packaging, folders, catalogues and other promotion tools. This new brand had a completely different style than the main brand Durstone but both of them had to cohabit under the same roof.

Their latest catalogues are a reflection of this brand renewal. We designed Durstone’s & Q master catalogue following the identity attributes of the brand, developing 2-book catalogue with a squared format, black & white as the main colours, and keeping it simple to introduce all the collections with clear information and inspiring mock-ups.