Techo-Bloc’s product is characterized by great versatility; colors, textures, scales, shapes… a catalog of options that offer users the possibility to design their spaces without limits. Techo-Bloc offers more than just a material, it offers creative freedom.
Freedom, a territory where you can play, have fun, and create exclusive, tailor-made, truly inspiring projects.
The visual system developed creates spaces where the product has absolute relevance within the Techo-Bloc brand universe:
On one hand, we have developed systems that welcome and enhance space photography, systems that magnify and enlarge the final results of the projects. We have also accompanied the art direction in photography to achieve, together with the visual systems, the magnifying effect that we aimed for.
On the other hand, to convey the real value of the large compositions we see in space photography, we needed to enhance the detail, the pieces in their individuality. That’s why we have worked on the photography of each product piece and its integration into all applications.
We have developed a visual universe that reinforces and accompanies this message, making the value of the product the protagonist of the brand’s graphic resources. We have created a pattern based on the creative possibilities of the product, this pattern supports the brand’s story visually, as with each impact you receive information about the different creative possibilities offered by the product.