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Embracing change in the American tile sector

Client:
Graiman
Year:
2022
Category:

Graiman has just launched one of its most striking advertising campaigns to date “Nuevas Formas de Habitar”, designed and brought to life at our base.

The objective was clear – to prove their products suit anybody, any lifestyle or family type.

“Diversity” and “family typologies” became, therefore, the core of this tile manufacturer advertising campaign.

Everyone should relate to the ads – from couples to extended families. Interests, needs and concerns of these audiences vary greatly, so we grouped them all into 5 groups and tailored visuals and messaging accordingly.

Illustrations accompanied each group, not only empowering the campaign´s visual universe but also allowing people to quickly recognise themselves when seeing an ad.

Getting Graiman’s messaging across was as important as grabbing their audience’s attention so we paired all visuals with two powerful claims: “We build homes that fit your lifestyle” and “Discover all the options that match your lifestyle with Graiman ”.

Given the richness of the visual universe, the team opted to keep the logo of the advertising campaign simple, without any ornaments or decoration.

Related projects

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

  • Spain
    • Castellon
  • China

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Mayor, 74, 1º 1ª 12001, Castellón (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Room 602-1, Block A1, No. 133, Jihua West Road, Chancheng District, Foshan (China)
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