The world of events and fairs had to be revolutionized due to the restrictions, and our client Cevisama could not be an exception.
Within the strategic consulting work carried out, it was proposed to create a streaming virtual event called Cevisama ON, where they could fit from presentations of awards granted by associations related to the ceramic tile and sanitary ware sectors, to talks by specialists on various topics of interest.
On the other hand, the art direction that we designed for the event revolves around the word ON, in clear relation to the online environment. We have generated a parallel visual universe for this new event, with the intention that it have a life of its own and a brand development different from that of the parent brand, Cevisama.
The word ON mutates and becomes different graphic gestures that make up a variable visual identity system that adapts to each of the graphic pieces, both digital and physical.