Zirconio is constantly in search of the latest trends and their new collections are a prove of it. In this case we were asked to design the novelties catalogue for Cevisama 2014 (Valencia). The challenge was to take up the identity of the brand bringing a touch of freshness. Because of it we can see how the distribution of information is synthesized and the covers vary to interact with customers and provide diversity. Our proposal included 4 different covers and the company decided to use the four of them.