Unity, strength and support. These are the values of the new campaign “El reencuentro” by Cevisama.
The COVID-19 health crisis has presented huge challenges for brands that have had to adapt and deal with the uncertainty of this situation. With the aim of showing the union and strength that characterizes Cevisama, we launched El Reencuentro.
This is a digital campaign composed of a main audiovisual piece and different graphic pieces. The commercial video, aimed at Cevisama’s stakeholders, is the starting point of the campaign. With a hopeful, active and enterprising tone, we capture the attention of the audience through a unique piece that appeals directly to the emotions of the audience.
Taking into account the aesthetics and the desired tone we developed a simple, minimalist and striking approach using only red and grayscale. The aim is not to interfere in the story and to make the message the protagonist:
Imagine that moment when the world is connected again. By then, Cevisama will be ready.