We developed Dongpeng’s website design with a defined concept: simple, functional and artistic approach. Inspired by minimalism we designed a simple architecture with an artistic & elegant graphic content. That’s why the website offers a sober and clean appearance which gives priority to the product presence and also to communication. The powerful visuals and the permanent presence of large images is mixed with clear content hierarchy and an easy navigation system. The functionality of the website is based on a fixed menu, helping to a intuitive navigation and an easy way to access the key content. On the other side, we appeal to visual content using large and powerful images, specially for the homepage. In that way, we’re reaching our client’s goals with a functional and visual-powerful website design.