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Stand design at Cersaie 2013 for Durstone


Once again we were proudly involved in the design of Durstone’s stand, the event this time was Cersaie 2013 Exhibition, the most important fair for tile, sanitary and other construction related industries. This was such a design thinking challenge because this time we had such a different space for the stand to be placed, but we had to use the same structure and maintain the interior design created for Durstone months before at Cevisama 2013. The base plan was L shaped this time and we were required to keep the iconic architectural lines and the same space identity, so the development to fit all the elements used in this stand was an exciting challenge. The lacquered white and the woods modules make the main personality in this design so we decided to keep them visible through crossing structure roofs. In the inner back of the space there was a the meeting area and bar. The walk through was really enjoyed by the visitors.

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