Rotate to visit
the website

Advertising campaign for Lioli

Client:
Lioli
Year:
2019

Within the re-branding for Lioli we created a bold campaign that had to communicate a clear message: Lioli makes its presence all over the world. That’s how “World wide” claim appears; with the aim to express that Lioli is not only a producer with a huge product range and sizes, but also an international company.

The objective was also to reflect the different attributes of Lioli, so we developed 2 advertising claims “Go wide” to states its large product range and “Go Lioli” representing the breadth of Lioli’s reach and presence all over the world. For the other hand we decided to add more specifics claims inspired by design, innovation and nature: “Inspired by nature at its essence”, “Cutting edge design for forward-thinkers” and “Foundation for technical innovation”.

As we categorized all Lioli products in 4 typologies, based in their colour range (Antartica, Desert, Amazonia and Volcano) we decided to use that idea to get a powerful visual communication by managing a photo-shooting. Lioli’s tiles will be the main element of the production and will be in the middle of a wide, large and impressive spaces, directly related to the 4 typologies (a desert, a forest, etc). It results in 4 eye-catching images that, combined with the brand’s new claims create a bold advertisement for Lioli.

Related projects

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

  • Spain
  • China

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Mayor, 74, 1º 1ª 12001, Castellón (Spain)

If you want to start a new project or you would like to know more about our approach, please contact us. We are always pleased to meet new people and build new relationships!

Phone
Address
Room 602-1, Block A1, No. 133, Jihua West Road, Chancheng District, Foshan (China)
WeChat