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"Big Bang" Catalogue for Zirconio

Client:
Zirconio
Year:
2015
Category:

The brand Zirconio turned 50 years old this year, and to celebrate it we planned an anniversary event at Cevisama. But turning half a century also means that the brands needs to reinvent themselves, so we had the hard task to develop a new catalogue, a lookbook, that showed their new face, their new identity, and their new collection. On the inside, it was necessary to make a leap forward in relation to the design of the previous Master Catalogue, by showcasing only the 15 most popular collections in the most beautiful, visually-attracting way possible. And we did it. The result, is a clean page distribution, with a balanced mix of technical and visual figures. The ambiences were an important part of it, since it is a lookbook, but being also a commercial tool the technical information needed to be precise. For the cover, we’re inspired by the Big Bang, the start of everything, the new beginning. We opted for a special black cardboard with gold and white serigraph for the titles and decorations.

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