Cevisama, such an important event for the sectors of ceramic and porcelain tile, sanitary ware, bathroom equipment, frits, glazes and related, required a complete change of vision in the design of its new website.
Feria de Valencia, the promoter of the event, commissioned us to modernize the design of the website, but when we made the proposal, we not only stayed there: One of the priorities in the new usability design was to grant new functions to the website to make it a useful tool before, during and after the celebration of Cevisama.
“Cevisama Dates” or “Fechas Cevisama” (in Spanish) are the most searched keywords to find information about the event or it’s exhibitors. Therefore, when designing the website, we wanted to always put the most relevant information up front. But the most relevant information is not always the same, depending on the date we meet, the visitor prioritizes different information. So, we made a dynamic “home” that would change and always put the most important information about the fair at the forefront.
The design and content of the website responds to the millimeter to the new Cevisama branding, both in its image, brand platform and graphic environment.