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Unleashing "Ceramic": The transformative potentials of tiles in a book
Project Overview

ASCER contacted VXLAB to create a distinctive piece that would represent the high value of ceramics for architecture and interior design through a careful selection of significant projects using products from Tile of Spain. This led to the creation of Ceramics Vol. I, “The outer layer of architecture,” the following year, we continued with Ceramics Vol. II maintaining a serialized collection of books for architects and interior designers.

You can obtain the digital edition of Volumes I and II of the monograph here.

This editorial project, targeted to architects and interior designers, is distributed among the main national and international architecture studios and among selected influencers at events such as seminars and conferences. The goal of the project was to elevate the value and understanding of the aesthetic and technical possibilities of ceramics within the sector.

We achieved this objective by treating the book not only as a reference guide but also as an object with beauty and narrative capable of decorating spaces itself.

You can obtain the digital edition of Volumes I and II of the monograph here.

The challenge

To transform the best projects in the world made with Spanish ceramics into a book with its own narrative, capable of seducing architects and interior designers with its beauty, and becoming an object of desire for them as a key piece in their studies and in their daily work.

The work of Ceramics draws upon the comparison between architecture and the human body. Just as the epidermis protects us from external agents such as bacteria, infections, cold, or heat, ceramics serve the same purpose in architecture: it is a functional coating that protects and plays a fundamental role in regulating indoor temperature.

The skin gives us color, it gives us part of our identity, it’s through it that we express and feel. Similarly, ceramics contributes personality to spaces, providing nuances in texture, color, format, and contrast.

The headline

The identity of this serialized publication is composed of three main elements:
The headline, the color, and the illustration.

We combine a humanistic typography with a grotesque typography to convey the dualities of ceramics: modern-classic, style-practicality. Through ceramics, past and future history coexist, as well as design and functionality, technology, and tradition. Ceramics are a material that endures.

The color

We strategically employ vibrant and attention-grabbing colours for our cover designs to generate a powerful impact and we aim to ensure that stand out prominently on bookstore shelves. Each publication is carefully assigned a specific colour scheme, contributing to a harmonious yet dynamic collection that appeals to a wide audience. This meticulous attention to detail not only enhances the aesthetic appeal of our products but also reinforces their recognisability and desirability in the marketplace.

The illustration

Each series of Ceramics includes its own illustration developed with inspiration from the coexistence between two worlds: on one side, the technical aspects of architecture, and on the other, the more artistic and decorative elements. Thus, for Volumes I and II, we created two three-dimensional illustrations that are sculptural and abstract yet also technical and precise.