Simero is one of the main porcelain tile companies in India, one of the few that incorporates design into its DNA and uses it as a strategic engine in all its actions and decisions.

On this occasion, we present the visual universe and identity design that we created for the new G7 collection. A range of technical porcelain tiles in 7 basic colours, exclusively designed to serve as a constructive tool for the most demanding architects and interior designers.

As design consultants, we took care of generating a whole visual universe around the product. The intention was to make the catalogue an experience with which the architect and interior designer felt identified, either by the language used or by the imaginary created around the main concept.

The main deliverable is the design of a technical catalogue with structure and consistency in information, but also conceptual, developing artistic and inspirational content.