CERAMICPORCELAIN TILE&

Market intelligence helps ceramic manufacturers
and surface brands understand demand,
competitors, and market opportunities, enabling
smarter business and product decisions.

SEO increases digital visibility among architects,
designers, and distributors, driving qualified
traffic and strengthening brand authority through
optimized content and website structure.

Market intelligence helps ceramic manufacturers and surface brands
understand demand, competitors, and market opportunities, enabling
smarter business and product decisions.

SEO increases digital visibility among architects, designers, and
distributors, driving qualified traffic and strengthening brand authority
through optimized content and website structure.

Branding and growth strategies built on design, innovation, and
sustainability help companies stand out, build trust, and achieve
long-term growth in global markets.

Jorge García-Riego
Ceramic sector in numbers

Key figures, market trends, production data, exports, and growth insights shaping the global ceramic tile industry.

$180B
Global market value
ASCER, 2024
67%
Of decisions made before first contact
ASCER, 2024
4
Brands that own the premium positioning gap
ASCER, 2024

A market analysis of the four positioning patterns that keep ceramic brands competing on price — and the strategic shifts that break that cycle.

An analysis of the hidden factors that push ceramic brands into price wars — and the positioning decisions that restore perceived value and margins.

A practical breakdown of the digital channels, content strategies, and buyer journeys that consistently generate qualified leads in the ceramics industry.

A practical breakdown of the digital channels, content strategies, and buyer journeys that consistently generate qualified leads in the ceramics industry.

A strategic look at how ceramic companies use digital positioning, export-focused messaging, and online credibility to win distributor attention globally.

A strategic look at how ceramic companies use digital positioning, export-focused messaging, and online credibility to win distributor attention globally.

Frequently Asked Questions

VXLAB is a branding, growth, and digital consultancy specialized
in architecture, interior design, construction materials, and
surface brands.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset’s Body Type sheets.

X